Carradale Primary School pupil is helping to slow traffic down at schools across Argyll after a life-size cut out of him wearing a reflective vest and holding a sign asking drivers to slow down as they pass is going to be erected at around 80 different primary schools.
The initiative aimed at improving road safety, particularly around schools, has been launched by Police Scotland in conjunction with Scottish Hydro Electric Transmission, BAM Siemens, Argyll and Bute Drive Safe and Criminal Justice.
Cameron McMillan of Carradale Primary was selected during a school visit to SHE Transmission's Crossaig substation in May last year and his photo was used to create a life-sized cut out of him holding a sign asking drivers to slow down as they pass. The sign has proved extremely effective as drivers, when seeing the ‘child’ have immediately reduced their speed.
Police Scotland quickly recognised how successful the sign was and asked SHE Transmission and it's contractors BAM Siemens if this could be rolled out across Argyll.
Pat Howe, Project Manager, SHE Transmission said: "We were delighted to be asked by Police Scotland to roll this initiative out across Argyll. Safety is our top priority and we are always keen for local pupils to understand why road safety is so important.
"In conjunction with our contractors, BAM Siemens, we have organised for 80 cut-outs of Cameron to be produced. These have now been delivered to the Police to arrange for them to be put up at the relevant primary schools from February onwards."
Marlene Baillie, Chief Inspector at Police Scotland said: “This is an excellent initiative, designed to slow drivers down as they travel past our schools. Often our focus is on enforcement to try and influence driver behaviour and prevent road traffic collisions but we are equally committed to educating and supporting any programmes which assist in reducing speeds, particularly around our local schools.”
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